Wednesday, February 16, 2011

Lets talk about Page Rank - SEO Rapper

"Let's talk about PageRank". Now this is how you make an interesting video. I wasn't expecting much more then some light entertainment but as it turns out Chuck knows his stuff. Some know him as the Poetic Prophet, others as the SEO Rapper but if you're even slightly interested in Search Engine Optimisation you'll want to check out Chuck's videos.

The thing I love about these video's is how Chuck able to drop catchy phrases that have some real meaning behind them. SEO without SEM? That's a NO-NO.

So is this all just for fun? Watching these video's is surely entertaining but it does hold more value then you might think. Chuck offers insights into the sorts of things you should be doing when it comes to Online Marketing as well as the things to stay clear of. But Chuck isn't the only one who enjoys these SEO rap videos, I'm not talking about just you and me, I'm talking about Brian Horn.

About Chuck
Chuck "The SEO Rapper" is a man of many talents, but one thing he is passionate about is Internet Marketing (lets not forget hip hop & rap). His love affair with Internet Marketing started back in 2001 with a company called Pop Labs. That's where chuck learnt about SEO, PPC, web design & social media. After releasing his "Page Rank" video, Chuck was contacted by his friend Brian Horn and Be on Page1 of Google was born.

You'll find Chuck all over the internet, over at youtube (m0serious), then of course there's facebook (moserious) and who can forget twitter (chuck). Check out the full seo rapper story.

About Brian Horn
Brian Horn, (of HornDog Search Marketing), is recognized by many people as the "Glazer-Kennedy Secret Weapon" because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. With help & support from his good friend Chuck, Brian was able to launch the promo Be On Page1 of Google.

So what is PageRank?
PageRank is a link analysis algorithm, named after Larry Page, and used by Google for their search engine. It's the logic that helps determine which websites are more important and relevant to search results.

More videos from The SEO Rapper:

Link Building 101 - Rap
You create a new site and its content heavy,
With the right amount of pictures you believe it's ready,
So you launch it trying to put money in da bank,
But when you search and try to find yourself, you can't,
So you thank until your mind goes blank,
Got titles and headers but no page rank,

Some good advice from this video:
Take advantage of paid directories,
If you follow all the steps with a little bit of patience,
Get links from relevant sites that are favorites,
Update your content on the regular basis,
I'm confident you'll make it to first page placement

Social Media Addiction - Rap
I surf the web, I used to watch TV
now I'm logged into Joost, it's commercial free
lets see where I want to go
and who I want to know
connecting people with people with web 2.0

Some good advice from this video:
I'll make a brand new facebook application
uploading pictures and mp3's
social book mark it, add it

Paid Search 101 - Rap


you want to start SEM well heres what to do
focus on a product and find a niche too
you want to get the listing
I'll give you some assisting
SEo & SEM, they are coexisting
to cover all the bases
you must have patience

Some good advice from this video:

research all your keywords and your phrases
they all sound good but they may not be a factor
several ways to check and I prefer word tracker
very vague phrases should get denied
longtail keyphrases are more qualified
check the cpc, that's the cost per click

stay within your budget, that's not a big secret
track your results, reporting is critical
and set your goals right be Google analytical

if your business local make sure you geo targeting

make sure you use very descriptive ad text
its a must that you use correct landing pages
if they see what they want, they easily persuaded
when they convert that's a win win

Conversion Closing - Rap


You launch a campaign but thats not all you need,
your campaign not working if its not generating leads,
no contact forms no phone calls
no new sales man you destined to fall,

Some good advice from this video:

google rules are strict, its a must you abide,
do it right and get rewarded that's how we survive,

did you set up analytics please tell me you did,
gotta figure out whats generating them clicks,

check your ad text,
spice it up a little add some adjectives,
check your link display,
and check your CTA,
and check your site design it might be chasing them away,
and is your site complete and is your deal sweet,

lets start with your meat,
talking about your content,
it drives the search engine anything else is nonsense,
make it keyword dense, that's just common sense,
but don't write for the search write for your audience,

I'd rather get 100 clicks and close 35,
than get a 1000 clicks and I only close 9,
listen to my design, don't get caught up in the rhyme,
you don't have to be number 1, strive for top 5,

My Final Thoughts:
What an interesting way to both promote & educate.