It's as easy as 1, 2, 3.
Integrate keywords into the URL
- If you sell bikes, bikesales.com.au is a good choice
Take care when choosing the TLD
- TLD stands for Top Level Domain and refers to the last part of your URL (.com .com.au .net .org etc). If you're audience is global .com is a good choice, if you're specifically a local business choosing the appropriate TLD (e.g .com.au for Australian businesses) is an important step which you shouldn't ignore
Avoid using a URL that's too similar to competitors
- You don't want potential visitors to get confused (unless you're trying to steal traffic from someone else? but even then those sorts of tricks can backfire for many reasons).
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